Privacy Policy

Welcome

At Helpful Labs, Inc. (“Helpful Labs,” “we,” “us,” or “our”), we respect your privacy and are committed to protecting the personal and sensitive information you provide when using our mobile application, website, and related services (collectively, the “Services”). This Privacy Policy describes how we collect, use, share, store, and protect information about users (“you,” “your”) of the Services. If you do not agree with this Privacy Policy, please do not use our Services.

This Privacy Policy applies to all Services operated by Helpful Labs, including any mobile apps, websites, social media pages, and offline services under our control.

1. What Information We Collect & How We Use It

Depending on how you use the Services, we may collect a variety of information from or about you, including but not limited to:

• Contact & Account Registration Information: name, email address, device address/identifier, username, password, associated partner or account affiliation.
• Demographic & Relationship Information: gender, relationship status, lifestyle data, marital status, relevant background or preferences, relationship history or “profile” data.
• Payment & Transaction Data: if you purchase a subscription or other paid service, billing information (e.g. payment method, transaction history).
• User-Generated Content: content you submit via the Services (text, survey or quiz responses, audio, journal entries, user feedback or testimonials, etc.).
• Communication Data: communications via the app (e.g. messaging between partners), customer support communications, feedback, or other correspondence with us.
• Device, Usage & Technical Data: IP address, device and browser type, operating system, device identifiers, advertising identifiers, usage logs (which features you use, time stamps, activity patterns, error logs), geolocation (if enabled), cookies and tracking data.

Purposes for Using Your Information

We use the information we collect for purposes including (but not limited to):

• Providing and maintaining the Services, including enabling functionality (e.g. relationship tools, partner matching, messaging, content delivery).
• Communicating with you (account notices, support, transactional emails, updates, reminders).
• Personalizing your experience (tailoring content or suggestions to your preferences or background).
• Enhancing security, fraud detection and prevention, and ensuring the integrity of the Services.
• Supporting customer service, technical support, and troubleshooting.
• Data analytics and internal research to improve and optimize Services (e.g. usage analytics, performance monitoring).
• If applicable: processing payments, subscription management, and any related transactional or billing activities.

We may combine information collected from different sources (e.g. information you provide + technical data + analytics) to fulfill these purposes.

2. Cookies, Analytics & Tracking Technologies

We and our service providers may use cookies, pixel tags, web beacons, HTML5 local storage, and similar technologies to collect information about your usage of the Services. This may include how you navigate the app or website, pages viewed, features used, how long you spend, and other similar usage data.

We may also use third-party analytics or advertising services (e.g. analytics providers, advertising networks) to assist with improving our Services, understanding usage patterns, and delivering personalized content or ads.

If you disable cookies or tracking technologies, some parts of the Services may not function correctly or may be limited.

3. How We Share & Disclose Your Information

We will not sell or rent your personal information. We may share your information only in the following circumstances:

• With our affiliates (if applicable), when they support operations essential to the Services.
• With Service Providers performing functions for us (e.g. payment processing, analytics, hosting, customer support, technical operations, security, research).
• With other users or your partner, if you choose to interact with them through the Services (e.g. messaging, shared content).
• With third-party partners if you opt into a co-branded product, promotion, survey, or other joint offering.

As required by law or to protect rights — e.g. in response to court orders, legal requests, to enforce our Terms or protect user safety.

In connection with business transactions — e.g. merger, acquisition, sale of assets, change in corporate structure, or other reorganizations.

We may also use aggregate or de-identified information (i.e. data from which personally identifying information has been removed) for internal or external research, analytics, or marketing. Such aggregated data cannot be used to identify you.

4. Your Rights & Choices

Depending on your jurisdiction and applicable law, you may have rights regarding your personal data, including:

• Request access to the personal data we hold about you
• Request correction or updating of your data
• Request deletion of your personal data (subject to legal exceptions)
• Restrict or object to certain uses of your data
• Opt-out of marketing communications (emails, texts, postal mail, etc.)

For marketing or promotional contacts, you may always unsubscribe or indicate you no longer wish to be contacted. We also will honor requests to stop sharing certain information for marketing purposes.

If you request deletion, we will delete or anonymize your personal data, except where retention is required by law or for legitimate business/legal purposes (e.g. fraud prevention, regulatory compliance).

If you are a resident of a jurisdiction with special data-protection laws (for example, residents of certain U.S. states or outside the U.S.), additional rights may apply — including rights around data access, portability, sale/“sharing,” and nondiscrimination. We will comply with applicable law.

To exercise your rights or make requests, contact us at the contact information provided below. For verification purposes, we may ask for identity information before fulfilling certain requests.

5. Data Retention

We retain personal data only as long as necessary to provide the Services or as required by law, regulation, or legitimate business needs (e.g. to resolve disputes, enforce agreements, comply with legal obligations). When you request deletion or close your account (if applicable), we will delete or anonymize your data, unless we are required to retain it.

6. Security of Information

We implement reasonable technical and organizational measures to protect the confidentiality, integrity, and security of your information. This may include encryption, secure storage, access controls, and internal security protocols. However — as with any service that transmits data over the internet or stores data electronically — no method can guarantee 100% security. Use of the Services is at your own risk.

7. Children’s Privacy

Our Services are intended for users who are adults (18+). We do not knowingly collect personal information from children under 13 (or the applicable minimum age). If we learn we have inadvertently collected data of a child under the minimum age without verified parental consent, we will take steps to delete such data.

8. International Users & Transfers

If you use our Services outside the United States, your information may be transferred, processed, and stored on servers located in other countries where Helpful Labs or our service providers operate. By using the Services, you consent to such transfers, storage, and processing according to this Policy. We will take steps to ensure that your data remains protected in compliance with applicable law.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date and — if changes are material — provide notice (for example via the app, email, or website). Your continued use of the Services after notice will constitute acceptance of the revised policy.

10. Contact Information

If you have questions, concerns, or requests about this Privacy Policy or your data, please contact us at care@heyhelpful.com.